Abigail Southan

Abigail is a freelance writer and fashion expert with a decade’s experience in the industry and a Masters in Journalism from Central Saint Martins. She spent seven years as Senior Shopping Editor at Hearst, compiling shopping listicles, styling guides and a myriad of bridalwear articles – from discussions on the rise of white bridesmaid dresses and women’s wedding suits, to round-ups of the best British bridal boutiques and deep-dives into the history of lace wedding gowns – for the likes of ELLE and Harper’s Bazaar. Initially thinking she wasn’t the marrying kind, Abigail caught the bride bug in 2026, wearing not one but four wedding dresses, and setting up the dedicated TikTok Abigail’s Party to document the making of her bridal bolero, hen-do dress and second-day suit, too.