How unique and special to each client my designs are. No design that I create would be suitable for anyone but the person they're designed for. It's all in the little details but it really does add extra magic.
I'm very collaborative. I'll usually ask them to brief me on what they are looking for, and if possible to send me some reference images. Then, i'll ask them some basic questions about themselves and their interests, incase anything sparks an idea. I'll usually make a 'rough' version of my design, so that the couple can see the design during the process and ask for any changes. Along the way, I will include the couple in all the decisions until the final print is produced. Customer satisfaction is extremely important to me and if I feel I cannot meet a customer's brief, I will always deny the brief and where possible direct them to someone I feel is more fitting to their needs.