Be yourself and do it the way you want - don't get swept along with what other people tell you you have to do.
After initial enquiry, I like to meet my clients face to face (over a cuppa!), preferably at their chosen venue / location. I guide on different elements to include and really get to know my couple. My fee always includes a rehearsal prior to the wedding day.
Meeting new people and getting to use my creative flair by coming up with new, interesting and unique ideas.
The first kiss of course. That's a really special moment when the deal is sealed!