Dobell

What we’re most proud of at Dobell is making men feel good in what they wear—no matter the occasion, size, or budget. We’ve built a brand that delivers high-quality, stylish formalwear at accessible prices, helping grooms, wedding parties, and guests look their best without the stress. We’re also proud of how far we’ve come in making our offering inclusive, with a wide range of fits—including Big & Tall—and styles to suit every personality. Whether it’s a classic tux, a tweed three-piece, or a velvet dinner jacket, our goal is always the same: to help men feel confident, comfortable, and ready for the big moments in life.

Some of our favourite wedding traditions for men are the ones that bring meaning, style, and a bit of fun to the day. We love the classic moment when the groom sees the bride for the first time—whether it’s a “first look” before the ceremony or the traditional aisle moment, it always hits differently. Outfit-wise, we’re big fans of the morning suit tradition for formal British weddings—there’s something timeless and elegant about tails and a waistcoat. We also love when grooms and their groomsmen get ready together, often gifting each other personalised accessories like cufflinks or pocket squares. And of course, the groom’s speech—whether funny, heartfelt, or both—is always a highlight. It’s those little traditions that add layers of memory and meaning to the big day.

A great way to make your groomsmen stand out from the crowd is by keeping their look cohesive with matching suits, then adding unique touches through accessories like different ties, pocket squares, or lapel pins. You can also mix up fabrics—think tweed, velvet, or wool in the same colour palette—or choose contrasting waistcoats to add interest without overpowering the overall look. Coordinated statement socks or personalised details like monogrammed cuffs or custom tie clips can add a fun, memorable twist. For an extra level of polish, dress the groom in a slightly different style or colour to set him apart, while keeping the groomsmen looking sharp and coordinated.

Groomswear is just as important as bridalwear because the groom deserves to feel just as confident, special, and celebrated on the big day. Weddings are about two people coming together—and what both are wearing should reflect their style, personality, and the significance of the moment. The right suit can elevate how a groom feels, set the tone for the whole wedding party, and create incredible photo memories that last a lifetime. Plus, with so many modern options—from classic tuxedos to bold velvet jackets or relaxed linen suits—groomswear has become an exciting space for self-expression. It’s not just about matching the bride; it’s about showing up, feeling amazing, and owning your moment.