Products and Services
Craft Your Unique Wedding Floral Story with What the Fleur
At What the Fleur, we believe your wedding flowers should tell your story and reflect your unique personality. Located in the picturesque Quayside area of Cambridge, this independent flower shop and plant boutique is a vibrant hub of creativity and colour. Led by head florist Julia Zimmerman and her talented team, What the Fleur is dedicated to turning your floral dreams into reality—making sure every petal and stem celebrates the joy of your special day.
Couples love What the Fleur for its seamless, personalised service and stunning, one-of-a-kind floral arrangements. The team’s exceptional attention to detail and thoughtful approach means your wedding flowers will be exactly what you imagined—without any stress or overwhelm.
A Bespoke Approach to Your Wedding Flowers
Every couple is different, and your wedding flowers should be too. What the Fleur specialises in creating bespoke floral designs tailored just for you. Whether your style is timeless and elegant or playful and bold, they craft arrangements that make a lasting impression.
- Personalised Consultations: Your journey starts with a relaxed conversation to explore all your floral needs, ensuring your flowers perfectly match your wedding vision.
- Creative Designs: From whimsical moon-gates and wild hanging installations to breathtaking bouquets, What the Fleur delivers striking, memorable floral art.
- Versatile Styles: Skilled in both fresh and dried flowers, the team uses rich textures to create uniquely beautiful bouquets, table centrepieces, and buttonholes.
More Than Just Wedding Florals
Visit the charming shop on Magdalene Street, a colourful oasis where you can watch floral magic come to life. Beyond weddings, What the Fleur offers a wide range of plants, pots, dried flowers, and gifts. They also provide event floristry, funeral tributes, and seasonal workshops for anyone eager to learn floral design.
With a warm, friendly atmosphere and expert-led service, What the Fleur is a must-visit for couples and flower lovers in Cambridge alike.