Products and Services
Award-Winning Floral Designer for Your Swansea Wedding
Planning your wedding in Swansea? With over 35 years of experience, Sharon Dower of Floral Innovations is here to bring your floral dreams to life. Based in Sketty, Swansea, Sharon is a highly qualified florist, holding a Level 5 qualification from The Society of Floristry and the British Florist Association. This means your wedding flowers will be crafted with expert skill and professionalism.
Sharon’s patient and supportive approach comes from years of teaching and mentoring aspiring florists. She has shared her passion across the UK, including demonstrations at the prestigious RHS Cardiff. When you work with Sharon, you’re partnering with a true expert who cares deeply about making your wedding flowers perfect.
A Personalised Approach to Your Wedding Flowers
Every couple’s wedding is unique, and Sharon Dower Floral Innovations excels at turning your ideas and themes into stunning floral designs. Couples often say Sharon’s creativity and attention to detail exceed their expectations—sometimes even their wildest Pinterest dreams!
Whether you’re dreaming of classic romance or a fresh, modern look, Sharon adapts her style to suit you. She draws inspiration from soft, vintage aesthetics and the timeless elegance of Dutch and Flemish floral art, ensuring your arrangements feel both trendy and enduring.
Past clients have been “blown away” by Sharon’s ability to truly understand their vision and bring it to life with originality and flair.
Comprehensive Floral Design Services for Your Wedding Day
From your first consultation to the final placement of every bloom, Sharon offers a full range of floral services designed to make your wedding day unforgettable:
- Bridal Bouquets: Beautifully crafted to complement your dress and personal style.
- Bridesmaid and Flower Girl Arrangements: Coordinated designs that add charm and cohesion to your bridal party.
- Venue Decoration: Stunning floral installations that transform your ceremony and reception spaces.
- Table Centrepieces: Elegant arrangements that set the perfect mood for your wedding breakfast.
- Unique Floral Features: Bespoke creations like moongates and floral hoops to make your day truly memorable.
Sharon understands that wedding planning can feel overwhelming. That’s why she’s dedicated to making the flower selection process enjoyable and stress-free. Her friendly, professional approach means you’ll feel confident and relaxed from your very first meeting.
Message from the team
Experience
What is your most memorable wedding?
In a lighthouse
Describe your style in 5 adjectives.
Unique, luxury, quirky, memorable, fantastic
What about your business are you most proud of?
Supplying the best blooms, whether locally grown or sourced from all over the world for the best, seasonal quality
What is your No.1 wedding planning tip for couples?
Work with people you connect to, don't be forced into buying things you don't need.
What is your favourite personal touch you have seen at a wedding?
Hay bales in the shape of bride and groom
Describe your typical process with a couple.
Meeting for an informal chat over a tea or coffee. Talk through ideas, styles, budgets and requirements. Provide a rough estimate. Take a booking fee to secure date. Mood board created to help couple visualise their dream flowers. Second meeting to confirm details. Then a final meeting if required before full payment.
What is the most interesting thing you have put in a bouquet?
Rosemary and forget me nots, for remembrance after the bride's Dad passed away.
Is there a flower that has specific symbolism that you would recommend for couples?
Each bride and groom are different, so choosing 1 flower is impossible
What is the most romantic flower and why?
For me, a sweet peas or narcissi, because they smell divine
What should you do with the flowers after the wedding?
Post them back to me so I can preserve them in resin paperweights of letters