Products and Services
Bring Your Wedding Story to Life with Modern, Soulful Florals
Located in Wolverhampton, Primrose Avenue is a floral design studio dedicated to crafting luxurious and captivating wedding flowers that feel fresh and modern. Led by Cleo, a passionate and creative florist, the studio specializes in turning your unique love story into floral designs that truly express who you are. Their signature style embraces the natural way flowers grow, resulting in arrangements that are beautifully untamed and full of soul—never stiff or overly polished.
A Personal, Collaborative Experience Tailored to Your Wedding
Planning your wedding flowers with Primrose Avenue means working closely with Cleo from your first consultation all the way to the big day. She takes time to understand your personalities, style, and dreams, ensuring every floral detail reflects you perfectly. Whether your venue is a grand stately home or a trendy marquee, Cleo’s thoughtful approach guarantees floral designs that are creative, meaningful, and make a stunning impact.
What You Can Expect from Primrose Avenue
- Timeless, Elegant, and Modern Designs: Floral creations that complement both you and your venue with effortless style.
- Sustainable, Seasonal Blooms: Many flowers are homegrown in the West Midlands or sourced from local British farms, ensuring fresh, seasonal, and eco-friendly choices.
- Attention to Every Detail: From romantic bridal bouquets to lush arches and unique centrepieces, every element is carefully crafted to create an unforgettable floral experience.
- A Trusted Wedding Partner: Cleo is more than a florist—she’s a warm, reliable collaborator who coordinates with your other suppliers to help your day flow smoothly.
What Couples Are Saying
Couples rave about Primrose Avenue’s stunning floral designs that perfectly capture their vision. They praise Cleo’s professionalism, kindness, and creativity—even when working within a budget. Guests often comment on how the “perfectly imperfect” flowers added a magical touch that beautifully enhanced the wedding venue.
Experience
What is your most memorable wedding?
I build such a great relationship with all of my couples that each wedding is totally memorable and I could tell you the name of each and every couple and their floral colour scheme. They will all go down in my book of memories.
However, their is one particular wedding that I felt so involved and valued as part of the team that will stay with me forever. This wedding was a very intimate wedding and the bride trusted me entirely with everything, she just gave me her colour palette for flowers and the end result was just entirely magical in everyway.
Describe your style in 5 adjectives.
Timeless
Romantic
Abundant
Elegant
Modern
What about your business are you most proud of?
Im proud of the couples my business attracts, every single one of them values me and appreciates my hard work and dedication that goes into designing their wedding flowers.
What is your No.1 wedding planning tip for couples?
Your wedding should truly represent you, if this means ditching traditions and ruffling a few feathers while doing so, don't even worry about it.
Life's to short, YOU do YOU!
What is your favourite personal touch you have seen at a wedding?
This is a really difficult one...
Describe your typical process with a couple.
One an enquiry comes through I then respond within 48 hours.
You fill in a consultation form and from there we arrange a virtual call where I can really dive deeper into your wedding plans and aesthetic. I really get to know my couples and ensure I am the right florist for them.
Following this conversation my couples receive a bespoke proposal of all the items we have discussed, this includes pricing and pictures.
If the couple wish to accept the proposal, they can count on me right up until their wedding day.
I am a very honest person and will always suggest ways to create the wedding aesthetic and try to help save on their budget by repurposing flowers ect. I put my suggestions forward while taking my couples opinions into account.
What is the most interesting thing you have put in a bouquet?
Pendants of loved ones from a necklace.
Is there a flower that has specific symbolism that you would recommend for couples?
Not particularly, but i will always ask if any flowers symbolise anything to them. I always recommend seasonal flowers.
What is the most romantic flower and why?
Again, flowers symbolise different things to different people, but you can never really go wrong with a beautifully scented garden rose!
What should you do with the flowers after the wedding?
Whatever you want with them...
I can either take them away on collection.
You can take them home with you and share them between family and friends if you wish.
Preserve them and enjoy them forever.
Donate them to charity, such as a care home.