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Hi, I'm Cleo 👋
Friendly
Approachable
Creative
Would highly recommend Primrose Avenue to anyone. Cleo was a true professional and dealt with our wedding in an efficient and friendly way. A genuine kind person who truly made our day.
Hi, Im Cleo! My career in floral design began by planting seeds and nurturing flower to bring into my own home. I would use flowers to uplift others during 2020. My career soon blossomed into delivering timeless, elegant and modern weddings across the UK! Nothing makes my heart fuller than contributing to the happiness of others, whether this be with flowers or a simple act of kindness.
Primrose Avenue Pricing & Costs
£850 - £15,000
Bouquet party flowers and signing table flowers from £850 depending on the quantity and flowers required, this really differs per couple depending on the wedding flower aesthetic your would like to achieve. Wedding party flowers, top table and centrepieces range from £1200- £15,000 and beyond, again this depends how many flowers you wish to incorporate throughout your day and the style and size of the designs. Please note that you are not just paying for the flowers on the day, but also the work that goes on behind the scenes prior and post wedding, the mechanisms and team required to pull off your wedding flower vision. Although my flowers are priced moderately I definitely offer my couples a luxury experience!
Typical wedding party flowers
From
£550
Florist choice of seasonal flowers to create or compliment your wedding colour scheme.
What's included
x1 bridal bouquet
x4 brides maid bouquets
x1 Groom button hole
x3 additional button holes
x2 Female button holes
signing table/ top table flowers
Centrepiece Package
From
£500
Florist choice of seasonal flowers to create or compliment your wedding colour scheme. Low, Medium or high arrangements
Bespoke Package
From
£2,000
From bridal bouquets, to large impactful arches and everything in between
Primrose Avenue Details

Products and Services

Bouquets
Centrepieces
Buttonholes
Corsages
Flower Crowns
Vases
Wedding Arches
Chuppah
Aisle Decorations
Fresh Flowers
Set-Up
Clean-Up
Delivery
Minimum Order
Pre-Wedding Consultation
Last-Minute Orders
Primrose Avenue Full Description
Hey, I’m Cleo, an imaginative luxury wedding and events florist that's poured my passion for florals into creating Primrose Avenue, a sustainable floral design studio based in the West Midlands. That means I’m fortunate to spend my days creating beautiful things for beautiful people. For me, floristry is more than the arranging of stems. It’s a reflection of nature in its purest form, an expression of emotion and a celebration of togetherness, all bundled up into unexpected and impactful works of floral art. From romantic bridal bouquets to creative floral centrepieces, large abundant arches and breathtaking installations, I deliver unforgettable floral experiences to venues across the UK, including Shropshire, Warwickshire, the West Midlands, Cheshire and The Cotswolds. Inspired by Seasons. Fascinated with Nature. Here at Primrose Avenue, I pride myself on creating elegant, modern and romantic floral designs with distinct style. Growing many of my own flowers in the West Midlands and sourcing from local British flower farms means I’m forever surrounded by the most beautiful blooms of the season and constantly discovering new varieties. As such, my creations are gently guided by the seasons whilst being infused with my own giddy fascination with nature. They capture the beauty of flowers’ differing forms, colours, scents and textures because, in my opinion, that’s what makes nature so special.

Experience

Year Business Was Established
2021
No. of Weddings Hosted
Between 10 and 30
Public Liability Insurance
Yes
No. of People In Team
2
Reviews
(4)
(4)
Alice and Charlie foden
Happy couple married in February
July 2023
We cant thank Cleo enough!

We had Cleo to do the flowers for our wedding day and can honestly say they were everything we wanted and more! Right from the get go, planning our first meeting she was extremely helpful and accommodating . We gave an idea on what we wanted and then she helped guide us to pick the most perfect and beautiful flowers. She absolutely smashed it, the flowers were exactly what we wanted and so many guests commented on how pretty they were.

Louise and Aaron
Happy couple married in June
July 2023
I can't thank Cleo enough for her amazing work.

I had an idea of the kind of look I was going for and Cleo took everything on board and went away to create something magical! I honestly could not believe how beautiful everything looked on our big day, it was everything I had imagined and more! All our guests commented on how lovely the floral displays were and the caterers/venue said how it complemented the venue so well! Cleo took note of everything I said and even visited the venue with us to help with ideas of where things would go.

Lianne Wilkinson
Happy couple married in June
July 2023
Would highly recommend Primrose Avenue to anyone.

Would highly recommend Primrose Floral to anyone. Cleo was a true professional and dealt with our wedding in an efficient and friendly way. A genuine kind person who truly made our day. The flowers we had were beautiful, we had so many compliments, they were perfectly imperfect! Absolutely the style we wanted and the colours were gorgeous. Even with the cost of EVERYTHING going up these days, she stuck to our budget and still made it all look flawless and elegant.

Kimberly Duran
Happy couple married in June
July 2023
Cleo did a magical job

Cleo created my wedding flowers and she did a magical job! My goodness, her choices and the colour palette were absolutely perfect! I adored my bouquet and the stunning table arrangements too - all within my very tight budget! She even helped me attach the crown! I couldn't recommend Cleo more - she's incredibly talented and brought my vision to life and she's also just a sweet, kind and hardworking person. You will not regret having her as part of your team!

Primrose Avenue Location & Contact Details
Address
Primrose Ave, Wolverhampton, West Midlands, WV10 8AQ, England, United Kingdom
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FAQs
Find out a bit more from our FAQs

What is your most memorable wedding?

I build such a great relationship with all of my couples that each wedding is totally memorable and I could tell you the name of each and every couple and their floral colour scheme. They will all go down in my book of memories. However, their is one particular wedding that I felt so involved and valued as part of the team that will stay with me forever. This wedding was a very intimate wedding and the bride trusted me entirely with everything, she just gave me her colour palette for flowers and the end result was just entirely magical in everyway.

Describe your style in 5 adjectives.

Timeless Romantic Abundant Elegant Modern

What about your business are you most proud of?

Im proud of the couples my business attracts, every single one of them values me and appreciates my hard work and dedication that goes into designing their wedding flowers.

What is your No. 1 wedding planning tip for couples?

Your wedding should truly represent you, if this means ditching traditions and ruffling a few feathers while doing so, don't even worry about it. Life's to short, YOU do YOU!

What is your favourite personal touch you have seen at a wedding?

This is a really difficult one...

Describe your typical process with a couple.

One an enquiry comes through I then respond within 48 hours. You fill in a consultation form and from there we arrange a virtual call where I can really dive deeper into your wedding plans and aesthetic. I really get to know my couples and ensure I am the right florist for them. Following this conversation my couples receive a bespoke proposal of all the items we have discussed, this includes pricing and pictures. If the couple wish to accept the proposal, they can count on me right up until their wedding day. I am a very honest person and will always suggest ways to create the wedding aesthetic and try to help save on their budget by repurposing flowers ect. I put my suggestions forward while taking my couples opinions into account.

What is the most interesting thing you have put in a bouquet?

Pendants of loved ones from a necklace.

Is there a flower that has specific symbolism that you would recommend for couples?

Not particularly, but i will always ask if any flowers symbolise anything to them. I always recommend seasonal flowers.

What is the most romantic flower and why?

Again, flowers symbolise different things to different people, but you can never really go wrong with a beautifully scented garden rose!

What should you do with the flowers after the wedding?

Whatever you want with them... I can either take them away on collection. You can take them home with you and share them between family and friends if you wish. Preserve them and enjoy them forever. Donate them to charity, such as a care home.
Press & Awards
All our awards & press mentions