Products and Services
Joanne Truby Floral Design: Your Expert Partner for Romantic, Natural Wedding Flowers
Planning your wedding flowers? Joanne Truby Floral Design specializes in creating luxurious, natural floral arrangements that bring the charm of an English country garden to your big day. Based in Bromley, Joanne serves couples across Kent, Surrey, Sussex, and Central London, crafting unique designs that reflect your personal style and love story.
Our Signature Floral Style
Joanne’s floral designs are known for their natural, lush, and textured look. She blends beautiful color palettes with a variety of flowers and foliage, often featuring blousy garden roses to create a romantic, fragrant atmosphere. Inspired by the seasons, her work highlights the beauty of British-grown flowers, celebrating their perfectly imperfect stems and natural charm.
A Personalized Approach to Your Wedding Flowers
Every wedding is unique, and Joanne’s bespoke service ensures your flowers are too. It starts with a one-on-one consultation to explore your vision, preferences, and wedding theme. From there, she creates a detailed design brief and a private online mood board to capture the style and feel of your floral arrangements. Joanne also visits your venue to tailor the designs perfectly to your space.
Committed to Sustainability
- Joanne prioritizes environmentally friendly practices throughout her business.
- She focuses on using British-grown flowers, supporting local growers and reducing carbon footprint.
- All floral designs are created without floral foam, avoiding harmful materials.
- Waste is recycled wherever possible to minimize environmental impact.
Experience and Industry Recognition
With over 10 years of experience, Joanne Truby is a trusted name in wedding floristry. She was a regional finalist in the 2016 Wedding Industry Awards and a finalist for Best Wedding Florist in the 2017 UK Wedding Awards. Her work has been featured in the book Wedding Floral Design, and she has collaborated with prestigious brands like David Austin Roses and Jo Malone.
Message from the team
Experience
What is your most memorable wedding?
This is a hard one as there have been so many! Two spring to mine from last year, one was at one of my most favourite London venues the Kensington Roof Gardens where we created an installation of individual hanging flowers which was awesome! The other was at the stunning St Clere Estate in Kent followed by a marquee reception in the ground of the brides parents garden. We created bespoke centre pieces made up of moss platforms and gold vessels with a hanging flower chandelier.
Describe your style in 5 adjectives.
Natural, Abundant, Textural, Colourful, original.
What about your business are you most proud of?
This is hard to answer as there are so many! Being featured on the front cover of Perfect Wedding magazine for four consecutive months in a row is pretty special a long with recently being on Flowerona's top 100 list of florists to follow on Instagram. Most of all though it has to be making our couples days that extra special with our floral creations.
What is your No.1 wedding planning tip for couples?
Don't get to bogged down with Pinterest, yes it's good for inspiration but choose to work with wedding suppliers who's work you love & trust them to create something that is truly unique to you.
What is your favourite personal touch you have seen at a wedding?
One of our brides had her brother and sister in law sing their first dance song which I thought was pretty special.
Describe your typical process with a couple.
We have an initial consultation (however this to me sounds rather formal so I would prefer to say a chat over a cup of tea) with all of our couples and clients. We take great care to get to know you, your likes, interests and the type of wedding day you envisage. This is followed by a site visit to your venue to get a real feel for the surroundings and see what designs would work in the space. From here we then start creating your designs (as you may have guessed we LOVE doing this for you). We put together your online Pinterest mood board which we send you along with your detailed brief that captures the feel and style you would like to create.
What is the most interesting thing you have put in a bouquet?
We love working with unusual flower varieties and creating interesting textures within our designs, most recently our bouquets have included succulents, pin cushion flowers and even mini pineapples!
Is there a flower that has specific symbolism that you would recommend for couples?
Roses are associated with love and beauty and Anemone has a meaning of sincerity and unfading love.
What is the most romantic flower and why?
Garden roses and peonies to me are always so romantic and feminine with their beautiful blousy petals and they come in such an array of romantic colours in different shades of soft pinks and peaches.
What should you do with the flowers after the wedding?
I always suggest giving the flowers away as gifts to family and friends. If you are keen to preserve your bridal bouquet I would suggest making arrangements for this before hand with a company who specialise in this as if left until after the wedding it may be to late as they tend to need the bouquet as soon as possible so the flowers are still in good condition to start the process.