Products and Services
Your Expert East London Wedding Florist
Planning your wedding flowers can feel overwhelming, but with Hiding in the City Flowers, based in the vibrant heart of East London, you’re in expert hands. This friendly and passionate team specializes in crafting unique floral designs that truly capture your personality, style, and venue. Whether you’re tying the knot atop Penrith or in a quaint Dorset village, they bring their creative touch to weddings across the UK.
Why Choose Us? Colour, Texture & British Blooms
What sets this florist apart is their signature style—bold colours, rich textures, and a strong focus on seasonal British blooms. By sourcing flowers from local growers whenever possible, your bouquet and arrangements will be fresh, sustainable, and perfectly in tune with the season. This thoughtful approach ensures your wedding flowers are not only stunning but also meaningful and unique.
What Couples Are Saying
- "Thank you so much for our amazing wedding flowers! They were totally amazing! The urns looked brilliant in the venue and they got so many compliments, as did the table decorations."
- "Many thanks again for doing such an amazing job with the flowers. We really, really loved them."
- "Just want to say a huge thank you for the flowers! They looked incredible on the day."
- "Thank you so much for the absolutely beautiful chupa, centre pieces and flowers you created last Sunday. It was all magical... So many people complimented me on the flowers and I've passed on your name to a bunch of people."
Message from the team
Experience
What is your most memorable wedding?
Our first ever solo wedding as a new business was featured in Hello! magazine and we have been lucky enough to continue making beautiful wedding flowers that have caught peoples eyes ever since.
Describe your style in 5 adjectives.
Fashionable, textured, free spirited, bespoke, luxe
What about your business are you most proud of?
We never do anything twice so you are totally unique.
What is your No.1 wedding planning tip for couples?
Don't try and fit a square peg into a round hole. Look at images of what your vendors have done previously and are good at, if that's your style then book them.
What is your favourite personal touch you have seen at a wedding?
Polaroid pictures of every guest for the table plans.
Describe your typical process with a couple.
Free initial chat where we swap images and bounce ideas off the client. We then draft up a unit costed quote that is transparent with no hidden charges and happily revisit the quote to finalise. We are available to answer questions at any time and have a final face to face 2 weeks before the day to make sure nothing's changed and if it has, that's life so we do our best to accommodate.
What is the most interesting thing you have put in a bouquet?
We love all flowers so by the time the next season rolls round, we get excited by what's coming into season again.
Is there a flower that has specific symbolism that you would recommend for couples?
We love using flowers that have special significance to the couple. This could be associated to smells, memories, a previous gift. We try and personalise the bouquets as much as possible so ask if there's any flowers from childhood they remember and like, anything that grew in Granny's garden?
What is the most romantic flower and why?
All of them! Wild and whimsical or contemporary and clean.
What should you do with the flowers after the wedding?
Give them away to your guests and make sure you take some home! After big events we often go to care homes or churchyards and give them to people to brighten their day.