Products and Services
Artful Wedding Flowers with a Personal Touch
At Bloom East, we believe your wedding flowers should be as unique and personal as your love story. Based in South London, our floral design studio specializes in creating bespoke, luxurious arrangements for weddings across the UK and internationally. We work with modern couples who value artistry, vibrant colour, and the natural beauty of seasonal blooms.
Our founder and creative director, Anya Cluer, brings over 13 years of experience as a textile designer to every bouquet and installation. Her expert understanding of colour, form, and texture ensures each floral design is elevated, memorable, and the perfect backdrop for your special day.
Our Approach to Your Wedding Day
We see wedding floristry as a creative partnership. Every celebration is a bespoke creation, thoughtfully designed to reflect your personality and style. When you work with us, you can expect:
- Personalised Designs: We take time to understand your vision, making sure your flowers truly represent your tastes and story.
- Seasonal Beauty: We use the freshest blooms available each season, bringing natural elegance and colour to your arrangements.
- Artistic Flair: From stunning bridal bouquets to immersive floral installations, we add a joyful, unique touch to every detail.
- Experienced Team: Our skilled floral designers are dedicated to crafting wedding flowers that feel special and one-of-a-kind.
Our Wedding Floral Services
As a specialist wedding florist, we offer a full range of floral services to create a cohesive and beautiful floral story throughout your day, including:
- Bridal Bouquets
- Ceremony Decor
- Venue Floral Styling and Installations
- Buttonholes and Corsages
- Flower Head-dresses
Recognised by Tatler as one of the best florists, Bloom East guarantees a high-quality, professional service. Whether you’re planning an intimate gathering or a grand celebration, we would love to help make your wedding flowers truly unforgettable.
Message from the team
Experience
What is your most memorable wedding?
It's a toss between the one in Hong Kong where the bride and groom spent the cost of an average UK wedding on their flowers, and the one in New Zealand where the groom's mother grew the flowers for the day. Both were so wonderful in different ways - the first because we got to live our floristry dreams and let our creative selves run wild with the budget, the second because the flowers were grown with love and we could create beautiful arrangements which had meaning and significance for the bride and groom.
Describe your style in 5 adjectives.
Natural, Contemporary, Elegant, Beautiful, Thoughtful.
What about your business are you most proud of?
Bringing joy to our clients.
What is your No.1 wedding planning tip for couples?
Don't forget all the key family members when taking photos.
What is your favourite personal touch you have seen at a wedding?
Flowers from the couple's garden on each name place card.
Describe your typical process with a couple.
After initial contact we will put together a visual presentation based on the couple inspiration, colour scheme, venue and budget. We will suggest a colour palette and a floral palette of which flowers and foliage would be in season. Once this is agreed we would send out an invoice for the deposit. We would then arrange a site visit with the clients to discuss the flower scheme at the venue. In the final weeks before the wedding we will be checking on flower seasonal availability and keep our clients updated. We will be in touch with our clients throughout the process to check if they have any changes and keep them updated on flower availability.
What is the most interesting thing you have put in a bouquet?
An heirloom antique brooch belonging to the bride's great grandmother.
Is there a flower that has specific symbolism that you would recommend for couples?
All flowers have different meanings so it depends if there is something specific a couple wants to symbolise. Most couples think about their colour palette and seasonal availability first then we can find flowers with good symbolism if that is important to them. Ferns are quite a nice addition to most wedding arrangements because of their lightness and symbolise sincerity and humility which I think are great values for any relationship!
What is the most romantic flower and why?
A Rose! I don't think it needs any explanation.
What should you do with the flowers after the wedding?
There are ways to preserve your bouquet - get in touch with us and we can arrange for you. For the venue flowers we can look into donating to charities which distribute them to nursing homes.