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Luxury, Sustainable Wedding Flowers Designed Around How You Want Your Wedding to Feel
Amega Fleur Floral Design creates beautiful, considered wedding flowers for couples who value creativity, quality and a personal approach.
Led by Felicity Wiggins, a City & Guilds Level 4 Higher Diploma qualified florist with more than 20 years’ experience, Amega Fleur combines creative floral design with professional expertise and thoughtful attention to detail.
From bridal bouquets and ceremony flowers to tablescapes, statement installations and complete wedding floral styling, every wedding is approached individually. Designs are created to complement the setting, season and overall atmosphere of the celebration, with the starting point always being how you want your wedding day to feel.
Sustainability is considered throughout our work, from flower sourcing and seasonal British-grown flowers where appropriate, to reusable mechanics and thoughtful ways of reducing waste, without compromising on design or quality.
Based on Mersea Island, Essex, Amega Fleur works across Essex, Suffolk and the wider East of England, including Norfolk, Cambridgeshire, Hertfordshire and Bedfordshire, as well as selected weddings in North London and further afield.
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What is your most memorable wedding?
Other than my own, the most memorable weddings have been where very personal elements are including in their special day such as a specific variety of flower, a photograph or a hobby.
Describe your style in 5 adjectives.
Beautiful; creative; personal; cool; unique
What about your business are you most proud of?
Other than being awarded the prestigious title of 'Essex Wedding Florist' two years running in 2016 & 2017/18, as well as being highly commended in 2023, I am very proud that I work on every wedding personally and build relationships with all my couples. I love what I do and I hope to share my enthusiasm with all my clients.
What is your No.1 wedding planning tip for couples?
Firstly this is your day. Relax and enjoy the process. With regards to planning, make sure you like all the suppliers you choose to work with as they will be responsible for bringing your vision to life. With regards to flowers and budgets, where possible select seasonal varieties and work with your florist in creating a realistic budget that can achieve your vision.
What is your favourite personal touch you have seen at a wedding?
Gosh, there have been many. I think including a memory of someone or something into your day such as your late grandparents favorite flower, a picture in a charm or brooch. Perhaps a hobby such as an avid reader, include your favorite books as part of the table design.
Describe your typical process with a couple.
Every wedding is different and I provide a tailored personal service so we start with a completed enquiry form from which we organise a consultation at the studio, by zoom or at the chosen venue. This free consultation enables everyone to get to know each other and explore ideas and plans. I then follow up with a full proposal, mood boards, designs etc. If all agreed a small 'save the date' deposit is paid. Clients may contact me at any time and designs and estimates can be revised up to the wedding date. There is no minimum spend and we only work on one full service wedding per day.
What is the most interesting thing you have put in a bouquet?
I have put a number of 'interesting' items into bouquets including heirloom brooches, necklaces and pictures. I have also included shells from a first date and little Lego people. I often use flowers that perhaps are not available at the time of the wedding due to cost or seasonal availability but are important to the bride to be included.
Is there a flower that has specific symbolism that you would recommend for couples?
Personally no, as I love all flowers and it is no longer the 'Victorian Era' I think it is important to love the flowers chosen and there colour, however if meanings are required I have a wonderful list that details the 'hidden language' of flowers.
What is the most romantic flower and why?
Personally I think the rose is number one. Having said that it really is down to the individual as if the first flower given to them by their partner to be is a daisy then they might like that included as it would be the most 'romantic' for them.
What should you do with the flowers after the wedding?
Flowers are an investment and I like to find ways in which they can be used a number of times throughout the day and also be given as gifts at the end of the evening. For example large statement designs of flowers on table stands I will deconstruct the morning after the wedding and make into gift bouquets for clients to take home and gift.