Shades of White

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Welcome to Shades of White Luxury Wedding Boutique, St Ives Cambridgeshire.
Shades of White Pricing & Costs

Pricing for suppliers

Prices Start at
ÂŁ1,200
Maximum price
ÂŁ2,800
Our current collection gowns range from around ÂŁ1,200 to ÂŁ2,800. We have an amazing Off the Peg selection of gowns priced from ÂŁ350 - ÂŁ900, these are all displayed on our website
Shades of White Details

Products and Services

Bridesmaid Dresses
Tiaras
Wedding Dresses
Accessories
Dry Cleaning
Bridal Boutique
Alterations
Veils
Appointment Only
Shades of White Full Description
THE BOUTIQUE A modern Bridal Boutique which exudes luxury. Shades of White Riverside Boutique is spacious and light, whilst providing a warm and welcoming serene aesthetic. Designed with our brides in mind because I firmly believe that beautiful relaxing surroundings inspire women to feel good. Oozing luxury, with flawless lighting, floor to ceiling mirrors, plush seating, and copious floor space. I have created a Bridal Heaven that is second to none in Cambridgeshire. Each private appointment has sole use of the Boutique, where you can relax in our stunning Bridal Lounge, knowing that your chosen loved ones can sit back, relax and be ready to enjoy your Wedding Dress journey. Shades of white offers all Brides a fully immersive personalised bridal experience because their bridal consultant is the proud owner of Shades of White – Jo. Providing a Wedding Dress Journey that every single bride deserves, her mission is to make all brides feel ‘heard’, ‘safe in their decisions’ and fully supported. WHY SHADES At Shades of White, it is all about you – The Bride. You are the most important individual, and it is my mission to make you feel this way. You will often hear me saying ‘your bride tribe are your backing singers – you’re the main event’. Empowering you to feel confident in your decisions and giving you the very best Bridal Experience possible. I am honoured to be part of your Wedding Dress Journey and your trusted Bridal Boutique. From the moment you enter the Boutique until your Wedding Day Shades is here for you. Shades of White carries a variety of award winning designers for you to choose from including Justin Alexander, Maggie Sottero, Rebeca Ingram, Mila Novias, Luna Nova and Maddison James, and a create your own gown Bridesmaids Collection by Motee Maids. Your Bridal looked is complimented with an array of accessories including Veils, Combs, and Tiara's.

Message from the team

Name of Wedding Contact: The Girls @ Shades
Hello We are really looking forward to welcoming you to our boutique, learning all about your wedding and helping you find your dream dress. lots of love #shadylady

Experience

Year Business Was Established
2012
No. of Weddings Hosted
More than 50
Public Liability Insurance
Yes
Reviews
(194)
Emilia
Happy couple married in October
November 2025
Super Helpful

Lovely experience, Jo was super helpful and gave great ideas around how we could alter etc. Great appt!

Naomi
Happy couple married in October
November 2025
Beautiful Bridal Boutique

Jo was so welcoming and instantly made us feel at ease. She made all the dresses I tried on so comfortable to wear, whether they were too big OR too small. A beautiful bridal boutique with an equally gorgeous selection of dresses. I’m so happy to have found my perfect dress today! Jo, Thank you. You were amazing!

Jessica
Happy couple married in October
November 2025
Absolutely Wonderful

Had an absolutely wonderful experience with Jo at Shades of White. From the moment we entered I felt spoiled and well looked after and Jo took the time to walk me through the dresses for me and helped me try them on. All the dresses are beautiful and it’s clear Jo loves what she does. I’d recommend Shades of White to every bride to be, such a stunning location next to the river and kind and compassionate staff.

Marie
Happy couple married in October
November 2025
Wonderful Space

Thank you Jo for all your help in finding my wedding dress. Beautiful selection of wedding dresses at different budgets to suit you. Jo is very friendly, helpful and efficient and the dressing room is such a wonderful space for your friends/ family to sit and relax while you try on the wedding dresses. I said YES to the dress thank you Jo for all your help. 🙏

Alison
Happy couple married in September
November 2025
Amazing Service

Watching a good friend be treated like an absolute princess was a lovely way to spend the day and Jo certainly went above and beyond to find me the perfect dress and make sure we all had the most fantastic day. Amazing service and such expert advice to help me say yes to a beautiful dress.

Sophie
Happy couple married in September
November 2025
Beautiful Bridal Shop

Shades of White is a beautiful bridal shop with a great range of different styles, neck lines and detail. It also has many accessories such as vails, shoes and jewellery to put together for the perfect look. Jo made me feel at ease and no pressure. I was able to try on as many as I liked and put the favourite back on. The space for trying dresses on is large and plenty of mirrors to capture all those angles, I would highly recommend this bridal shop.

Beth
Happy couple married in September
November 2025
No Pressure

Had the best time. I went with my mum, mother in law and grandma and immediately felt welcome and looked after. Given a glass of prosecco (or nozecco for grandma which meant a lot!) was such a lovely touch. Gentle but useful advice throughout the fitting process was hugely appreciated and ended up with something I never expected to have! Never felt pressured or pushed and would recommend 100% to anyone considering getting their dress from Shades of White.

Caitlyn
Happy couple married in September
November 2025
The Best Day

I had the best day trying on dresses! I was made to feel comfortable and relaxed from the very start. I would highly recommend Shades of White to all my friends and family. Thank you so much!

Louise
Happy couple married in September
November 2025
Un-necessarily Nervous

A lovely place. I was very nervous about trying dresses but the shop and Jo made me feel very comfortable. A lovely selection of dresses to choose from and overall a great time. Thank You

Charlotte
Happy couple married in September
November 2025
Great Experience

Lovely location and shop. My Mum and I had a great experience here and would highly recommend to others

Shades of White Location & Contact Details
Address
4&5 Manor Mews, Bridge Street, Saint Ives, Cambridgeshire, PE27 5UW, England, United Kingdom
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FAQs
Find out a bit more from our FAQs

What is your most memorable wedding?

With being involved in so many varied weddings it would be hard for us to pick just one memorable wedding, everyone's wedding is incredibly important to us.

What is your No.1 wedding planning tip for couples?

time line, most definitely - followed by choosing your suppliers who can only be in 1 place on one day, IE your make up artist, photographer, hair dresser.....

What is your favourite personal touch you have seen at a wedding?

Something sewn into your wedding gown, that holds special memories to you alone.

What do you love most about your job?

Everything..

What is your favourite style of wedding dress?

we don't have 1 favorite we love them all

What is the best way to incorporate "Something Blue" into the wedding outfit?

for the brides that's easy for us, a blue bow either on your petite coat, garter or sewn into the hem of your dress.

Press & Awards
All our awards & press mentions