Shades of White

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Welcome to Shades of White Luxury Wedding Boutique, St Ives Cambridgeshire.
Shades of White Pricing & Costs

Pricing for suppliers

Prices Start at
£1,200
Maximum price
£2,800
Our current collection gowns range from around £1,200 to £2,800. We have an amazing Off the Peg selection of gowns priced from £350 - £900, these are all displayed on our website
Shades of White Details

Products and Services

Bridesmaid Dresses
Tiaras
Wedding Dresses
Accessories
Dry Cleaning
Bridal Boutique
Alterations
Veils
Appointment Only
Shades of White Full Description
THE BOUTIQUE A modern Bridal Boutique which exudes luxury. Shades of White Riverside Boutique is spacious and light, whilst providing a warm and welcoming serene aesthetic. Designed with our brides in mind because I firmly believe that beautiful relaxing surroundings inspire women to feel good. Oozing luxury, with flawless lighting, floor to ceiling mirrors, plush seating, and copious floor space. I have created a Bridal Heaven that is second to none in Cambridgeshire. Each private appointment has sole use of the Boutique, where you can relax in our stunning Bridal Lounge, knowing that your chosen loved ones can sit back, relax and be ready to enjoy your Wedding Dress journey. Shades of white offers all Brides a fully immersive personalised bridal experience because their bridal consultant is the proud owner of Shades of White – Jo. Providing a Wedding Dress Journey that every single bride deserves, her mission is to make all brides feel ‘heard’, ‘safe in their decisions’ and fully supported. WHY SHADES At Shades of White, it is all about you – The Bride. You are the most important individual, and it is my mission to make you feel this way. You will often hear me saying ‘your bride tribe are your backing singers – you’re the main event’. Empowering you to feel confident in your decisions and giving you the very best Bridal Experience possible. I am honoured to be part of your Wedding Dress Journey and your trusted Bridal Boutique. From the moment you enter the Boutique until your Wedding Day Shades is here for you. Shades of White carries a variety of award winning designers for you to choose from including Justin Alexander, Maggie Sottero, Rebeca Ingram, Mila Novias, Luna Nova and Maddison James, and a create your own gown Bridesmaids Collection by Motee Maids. Your Bridal looked is complimented with an array of accessories including Veils, Combs, and Tiara's.

Personal Message from the Manager

Name of Wedding Contact: The Girls @ Shades
Hello We are really looking forward to welcoming you to our boutique, learning all about your wedding and helping you find your dream dress. lots of love #shadylady

Experience

Year Business Was Established
2012
No. of Weddings Hosted
More than 50
Public Liability Insurance
Yes
Reviews
(149)
Lindsey
Happy couple married in July
July 2024
Wow

Wow, where to start. Such and amazing experience from start to finish! Jo- you was absolutely brilliant, you made me feel so special and made the experience really personal. The dresses you have are beautiful. I knew I’d find my dress as soon as I walked in and I did ??. Already counting down the days for you to call to say it’s arrived! Couldn’t be happier and I’ll be recommending you to anyone who gets engaged! Xx

Georgia
Happy couple married in July
July 2024
Completely tailored to you

What can I say! The best experience I ever had and that’s how I knew how to say yes! Jo gave me the best experience, every tiny detail I wanted changed, in she sprung with safety pins and veils and what I could add to dresses! We found the most amazing dress and it wasn’t what I thought I would like but I trusted Jo and lo and behold I said Yes! I would recommend to everyone? Such a great experience and completely tailored to you!

Amy
Happy couple married in July
July 2024
Her skill is magical

Thank you so much to Emily for helping me find my dress! She was really welcoming and was so patient while I tried on multiple dresses! And then came Jo with "just 4 pins" to completely transform my dress and show me what it would look like once fitted - her skill is magical! The boutique is beautiful and really well considered, right down to very comfortable sofas and the biggest dressing room I've seen! The view of the river just tops it all off! Thank you so much!

Sarah
Happy couple married in June
July 2024
Best Appointment

I had the best appointment visiting the Shades boutique. Jo was so welcoming and really great in helping me the perfect wedding dress. I can't thank her enough for a really special/emotional day :) Can't wait until my dress arrives so I can visit for another fitting x

Sophie
Happy couple married in June
July 2024
From start to finish

From Start to finish Shades of White were fantastic. They were very helpful when trying dresses on and advising different styles. There was always a warm and positive atmosphere. All of the amendments made in-house were perfect. Thank you so very much!

Emma
Happy couple married in June
June 2024
Just Perfect

What a lovely all round experience I had. I was a bit nervous but excited at the same time. Emily was lovely and so helpful which put me at ease. I can't believe I actually found a dress, it's beautiful, just perfect and I cannot wait to return next year.

Jessica
Happy couple married in June
June 2024
Best Experience

I had the best experience, the team were very professional and welcoming :) i did not expect to find the dress but the team understood my needs and found me the perfect dress for my wedding

Merima
Happy couple married in June
June 2024
My Perfect Dress

A huge thank you to Emily for a great first experience wedding dress shopping! I had no idea what to expect and she completely put me at ease. She guided me through the whole process and I found my perfect dress. A huge thank you!

Amber
Happy couple married in June
June 2024
Amazing

Amazing!

Jan
Happy couple married in June
June 2024
Amazing and welcoming

Jo was amazing and so welcoming, which made my experience so relaxing and resulted in finding my beautiful wedding dress. Totally recommend Shades of White to anyone and you won't be disappointed.. lot's of gorgeous dresses to choose from too. Thank-you Jo

Shades of White Location & Contact Details

Address

4&5 Manor Mews, Bridge Street, Saint Ives, Cambridgeshire, PE27 5UW, England, United Kingdom

Travel Notes

When visiting us the best place to park is the Dolphin car park PE27 5EP

Nearest Town

Huntingdon and Cambridge

Nearest Motorway & Junction

M11 and A14

Nearest Train Station

Huntingdon and Cambridge

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FAQs
Find out a bit more from our FAQs

What is your most memorable wedding?

With being involved in so many varied weddings it would be hard for us to pick just one memorable wedding, everyone's wedding is incredibly important to us.

What is your No. 1 wedding planning tip for couples?

time line, most definitely - followed by choosing your suppliers who can only be in 1 place on one day, IE your make up artist, photographer, hair dresser.....

What is your favourite personal touch you have seen at a wedding?

Something sewn into your wedding gown, that holds special memories to you alone.

What do you love most about your job?

Everything..

What is your favourite style of wedding dress?

we don't have 1 favorite we love them all

What is the best way to incorporate "Something Blue" into the wedding outfit?

for the brides that's easy for us, a blue bow either on your petite coat, garter or sewn into the hem of your dress.
Press & Awards
All our awards & press mentions