What is your most memorable wedding?
We recently had a bride that got married in the Asylum in South London! With beautiful stained glass windows and chipped duck egg blue walls, our bride took advantage of our interchangeable slips by wearing a blue under slip for the wedding and then changing her look completely by slipping into a nude undergarment for the reception! Showing how easy it is to completely change your gown and her constant smile through out the day showed how comfortable she was so she could concentrate on her big day without any distractions and comfortableness.
Describe your style in 5 adjectives.
Interchangeable, Bohemian, Modern, Comfortable, Euphoric
What about your business are you most proud of?
We are always proud of our brides! Without our brides we wouldn't be here today. The leading inspiration for our collections always go back to our brides feedback and what gowns brides relate to the most. We are so proud, that with our designs being so different to the traditional bridal industry, we have a huge followering base of soon-to-be brides!
What is your No. 1 wedding planning tip for couples?
Remember that for most wedding ceremonies, your guests are looking at your back for 30 minutes while your being wed. So, always remember you have to have an amazing back detail for the photos!
What is your favourite personal touch you have seen at a wedding?
One of our brides included a 'thank you' shot in her wedding photographs, ready to make into cards to send to all their guests to thank making their day so special.
Describe your typical process with a couple.
We welcome our brides with a glass of champagne or soft drink first and have a small conversation about their wedding date and theme set for their big day. With these details, we ask what they want or have found whats best for their body shape and begin with the process of finding their dream gown! We normally try a few different coloured slips with our brides, as the change of colour underneath completely changes the style and look of a gown. After our bride has found her dream gown, we talk about what she would like to make it especially hers with any small design changes. Being a designer led brand, the simple change of design is something we encourage with our brides! We look forward to making our brides feel exclusive and know they can be at peace about truly feeling like themselves on the wedding day.
What do you love most about your job?
We love meeting all of our brides! Every day we meet different personalities and didn't body shapes and one dress can
What is your favourite style of wedding dress?
We love our new style 'Valerie' which oozes the bohemian feel with the off the shoulder design, moving gracefully with every movement.
What is the best way to incorporate "Something Blue" into the wedding outfit?
All of our gowns have a coloured undergarment slip under the lace overlay so brides always wear our soft pastel blue slips to bring a fresh new look to the 'Something Blue' good luck charm.
What is your favourite wedding dress of all time?
Our favorite wedding dress of all time would have to be our 'Elizabeth' gown. This gown created the starting foundation and gave us our name and still is a favourite with all of our brides!