Such a friendly shop, not at all pretentious. After lots of dress hunting elsewhere I knew I was in good hands, I found 'the dress' straight away.They were really good at advising me,v friendly during the whole process & very informative.They even let me borrow my dress for 2days to get a veil elsewhere.They also stayed open when I was a bit late collecting my dress a couple of days before the wedding! I walked past a few weeks after the wedding & they recognised me, said hi & asked to see pics!