My own? Not sure if you were looking for a celeb or client answer?
Client inspired, detailed, timeless, theatrical, quality craftsmanship.
The happy clients faces - cliched but true.
Be yourselves!
There isn't really one, I'm driven by the way the client wants to work. Generally a consultation in person, via email, skype, phone, at an exhibition of via samples in the post is the starting point.
Variety. Every client is different and has different ideas, it is impossible to get board, the challenge of creating something different for each bespoke brief is fantastic.
Changes everyday, I couldn't possibly choose.
A charm - http://byharriet.co.uk/something-blue-charms/
Whilst certainly not my favourite, the dress that had the biggest wow for me was watching on TV with friends and family at our street party when Princess Diana got out of the carriage and that train just kept coming. As a 10 year old it made a huge impression.