Den Bake Shop

(17)
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Hi, I'm Maxine 👋
Informal
Colourful
Friendly
Den Bake Shop is the north west London cake studio where incredible flavour meets gorgeous cake design. I style for each couple from scratch, making unique luxury wedding cakes and canapés for dessert tables created to fit perfectly with your special day.
Den Bake Shop Pricing & Costs

Pricing for suppliers

Prices Start at
£200
Maximum price
£2,000
Den Bake Shop caters from intimate to lavish guestlists and everything in between, and most of my couples have chosen cakes to serve from 100 - 150 people. I always advise clients to consider serving their wedding cake for dessert during their main meal, as a wonderful way to have a more cost efficient and waste-free wedding. Including cake tasting, consultation, design, creation and delivery charges, most clients spend between £550 and £1000 with Den Bake Shop. Packages are available for clients who would like a spread of assorted cake canapés alongside or instead of a cake, or individually packaged macarons as edible wedding favours.
Den Bake Shop Details

Dietary Options

Nut-Free

General Services

Tastings
Tiered Cakes
Cupcakes
Delivery
Treats and Favours
Bespoke Design
Pre-Wedding Consultation
Set-Up
Sheet Cakes
Brownies
Macarons
Den Bake Shop Full Description

When you order a Den Bake Shop bake, you're choosing something delicious and tailored to you, using top quality ingredients that are organic, unrefined and seasonal wherever possible. I'm a one woman team, making everything I can from scratch - from the nut paste in a Den pistachio macaron filling to the mixed berry compote rippling through a buttercream. I offer both unique and traditional flavours, infused with Jamaican influence and presented with panache.

Message from the team

Name of Wedding Contact: Maxine
Congrats congrats congrats! Not only are you getting hitched, but you also have excellent taste in sweet but not too sweet things :) I can't wait to talk cake with you. Til soon! M

Experience

Year Business Was Established
2017
No. of Weddings Hosted
Between 10 and 30
Public Liability Insurance
Yes
No. of People In Team
1
Reviews
(17)
(17)
Chloe + Kevin
Happy couple married in August
September 2025
Everyone loved the cake canapés

Just wanted to say the biggest thank you for the cakes! Everyone loved the cake canapés. We brought the cake out and everyone enjoyed it so much there wasn't any leftovers! We will have to come up with some more excuses to order cakes in the future! In the meantimem we will recommend you to all of our friends!

Larisa + Tim
Happy couple married in July
September 2025
Incredibly skilled, flexible & lovely to work with

Communication with Maxine was seamless and professional, all handled via email. She was always helpful and warm — offering suggestions, tweaks, and creative ideas to make sure the cake was perfect. From flavour pairings to styling advice, she guided us every step of the way. One of the best parts was how Maxine worked with us to stay within budget while still creating a showstopping centrepiece. She’s incredibly skilled, flexible, and genuinely lovely to work with. Thank you again, Maxine!

Alicja + Geev
Happy couple married in February
February 2025
All the guests loved it

Maxine created a beautiful and delicious tiered wedding cake with lots of nice personal touches. All the guests loved it and it made for a perfect breakfast the next day! Maxine was thoughtful and responsive throughout the process and I would definitely recommend her work!

Himasha + Jibran
Happy couple married in November
February 2025
We knew we wanted to work with her!

We met Maxine at a wedding fair and as soon as we tasted some cake samples we knew we wanted to work with her to create our wedding cake! She was so helpful in coming up with design ideas, taking our vague thoughts and creating something beautiful. I would wholeheartedly recommend Den Bake Shop to anyone!

Jazz + Greg
Happy couple married in June
June 2022
Your cake was out of this world glorious!!!!!!

Maxine!!!! Your cake was out of this world glorious!!!!!! And my goodness how good did it taste, everyone absolutely loved scoffing!! Especially the lime and coconut :):):) And we didn't have much left over at all! Thank you so very much for all your design efforts and creativity. I hope you enjoyed making it as much as we enjoyed celebrating with it! You so have me as a cake client for life now btw. I'm totally going to work my way through your flavour menu!!!!

Bijal + Benjamin
Happy couple married in June
June 2022
It was absolutely stunning!

Thank you so much for our wedding cake. All of the guests commented on the taste but of course what the cake looked like. It was absolutely stunning! We couldn’t have asked for anything more. The thoughtful, added touch of a separate cake for the two of us was very kind. Thank you once again.

Shauna + Jonty
Happy couple married in March
June 2022
They couldn't stop complimenting it!

Those flavours! Ah thank you so much!! We saw some of our family today and they were having the leftover cake and couldn't stop complimenting it!! Thank you once again xxxxx

Eleonora + Alexander
Happy couple married in October
December 2021
I can't get over how tasty the cakes were

Thank you for making the cake for our wedding on Thursday. It was absolutely delicious. All the guests agreed that it was one of the yummiest cakes and they were really surprised vegan cakes could be so good. I can't get over how tasty the cakes were. Absolutely none went spare as some people had multiple slices during the evening!

Kathryn + John
Happy couple married in July
December 2021
It was amazing! So so grateful

Just wanted to thank you for our wedding cake - it was amazing! So so grateful.

Fran + Liam
Happy couple married in November
November 2019
Amazing consistency and absolutely delicious.

The cake looked and tasted fantastic, thank you. Wow - amazing consistency and absolutely delicious. Having said I don't like lemon drizzle cake.. I liked yours! Thanks again for a beautiful cake.

Den Bake Shop Location & Contact Details
Address
London, Greater London, England, United Kingdom
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FAQs
Find out a bit more from our FAQs

What is your most memorable wedding?

Is it weird if I say mine?! It's such a privilege to be surrounded by a room full of loved ones wishing you well, and I'll never forget that feeling (or the resulting face-ache from grinning for so long).

cakesFaqQuestion2

Taste-obsessed, personal, natural, informal, sustainable.

Describe your style in 5 adjectives.

Taste-obsessed, personal, eclectic, inclusive, informal.

What about your business are you most proud of?

I really don't mess around when it comes to high quality ingredients and I pride myself on my focus on taste. A wedding cake should be gorgeous to look at, it's got to taste fabulous too. I use organic, free range and unrefined products wherever possible, and I make everything I can from scratch, including all compotes, curds, nut butters and syrups. And I wouldn't give it to my kids, it's not going in your bakes. Apart from rum. You can definitely have that, no problem.

cakesFaqQuestion3

I don't mess around when it comes to high quality ingredients and I'm seriously focused on taste. I mean, cake should be gorgeous to look at, but is there even any point if doesn't taste fabulous?

Den products use organic, free range and unrefined ingredients wherever possible, and I make as much as I can myself, including compotes, curds, nut pastes, fondant details and syrups. And if I wouldn't give it to my kids, it's not going in your bakes. Apart from booze. You can definitely have that, no problem.

cakesFaqQuestion4

All wedmin and no actual conversation ain't fun. Try to restrict your planning chat to agreed times - schedule it if that's your thing! - but just remember to talk about something OTHER than your wedding from time to time, as it can be all too easy to let it encroach too much on the rest of your life. And if you're getting bogged down in the minutiae, always bear in mind that a guest with a full belly and a drink in hand is the most forgiving kind...just make sure the food is in safe hands and I guarantee your wedding party will have a wonderful time celebrating with you!

What is your No.1 wedding planning tip for couples?

Agree on your priority spends for budget! And consider restricting your wedmin planning chat to agreed times, as it can be all too easy to let it encroach too much on the rest of your life. If you find yourself getting too bogged down in the minutiae, always bear in mind that a guest with a full belly is the most forgiving kind...if nothing else, make sure the food is in safe hands, and I guarantee your wedding party will have a wonderful time celebrating with you. Oh, please plan to serve your wedding cake as dessert - what better way is there to make sure that cake budget is well spent, than by making sure your guests actually get to eat it?

What is your favourite personal touch you have seen at a wedding?

Unusual personalised touches, I think. Personalised beermats designed by a very talented illustrator friend of the bride's were one. A bespoke bench for the couple that could be tagged and graffitied by their guests was another lovely idea.

cakesFaqQuestion5

Personalised beermats for each guest, designed by a very talented friend of the bride. Such a gorgeous little keepsake and really thoughtfully done.

Describe your typical process with a couple.

You can book in with me two years in advance if you like - it's best when couples contact me with at least 6 months notice before the big day. A longer lead time ensures we have maximum flexibility for ideas that are personal to you, and to use the 3 hours of consultancy time included in my fee. When you get in touch, I'll come back to you as soon as I can to get a few more details. If you'd like to continue the conversation, I arrange a free initial 30 minute online call, and if you're a new client, I'll suggest you get stuck into a Flavours Box, available to purchase several times a year via my website. I'll ask you a bunch of follow up questions based on the info you've given me, and we'll get a good idea of each other's vibe. I'll work up two designs and quotes based on our conversation, with at least one based within the budget you've indicated.

I love it when couples share their Pinterest board or general wedding style for inspiration. I'm inspired by lots of other brilliant cake artists but I won't ever copy their work, so non-cake related prompts are my favourite. Once we've agreed both flavours and design, you pay your 50% deposit and we're full steam ahead. You put me in touch with your planner or the coordinator at your venue, and I work out all the logistics directly with your contact there - you've got other fish to fry.

If you haven't settled in full, you'll hear from me again when it's close to time to pay your balance (up to 14 days before THE day), then I'll drop you a courtesy line to let you know when I'm making your cake. And I'll check in after your nuptials for your professional pics and your feedback, of course - I really value hearing how it all went.

cakesFaqQuestion6

When you get in touch, I'll come back to you within 48 hours with a bunch of follow up questions, based on the info you've given me. I'll give you a free quote as soon as I have enough details for a realistic number, and can work out something spectacular to suit the vast majority of budgets.

It's best when couples contact me at least 6 weeks' notice before the big day - it ensures we have maximum flexibility for ideas that are personal to you. Then comes the fun bit - I ply you with cake options via a postal sample pack (there's a small consultation fee that comes off your final balance). We'll discuss design options over email or by phone, too, and I love it when couples share their Pinterest board for inspiration. I'm inspired by lots of other brilliant cake artists but I won't copy their work, so non-cake related prompts are my favourite.

Once we've agreed both flavours and design, you pay your 50% deposit and we're full steam ahead. You put me in touch with your venue, and I work out all the logistics directly with your contact there - you've got other fish to fry. You'll hear from me again when it's close to time to pay your balance (up to 14 days before THE day), then I'll drop you a line to let you know when I'm making your cake (I like my cake extra fresh!) And I'll check in after your nuptials for your feedback, of course - I really value hearing how it all went.

What is your signature cake?

Don't make me pick! I'm massive fan of carrot cakes though - I make four different types - and both the Den Bake Shop classic version and Drunken Carrot (infused with Jamaican rum) are firm client favourites. Drunken Carrot was also awarded two stars in the 2023 Great Taste Awards, which I'm really gassed about.

cakesFaqQuestion7

Probably Carrot. I love it so much, I make four kinds - my take on the classic, then the spicier Carrot + Ginger, Carrot Chilli packing a gentle heat, and Drunken Carrot comes on in time for Christmas, dosed with Appleton Rum.

But then Original Nutter is a personal favourite, too - fluffy hazelnut layers filled with dark chocolate ganache, hazelnut buttercream and crushed caramelised roasted hazelnuts...I think you'll just have to taste them all!

cakesFaqQuestion9

Same way I got into marriage: someone wonderful asked, and I said "yes!" My first wedding cake was a referral from a dear friend, and while I wasn't sure I was ready for such a huge occasion, it turned out to be a roaring success. The groom told me afterward that people were having fourth and fifth slices!

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