Den Bake Shop

(13)
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Hi, I'm Maxine 👋
Informal
Colourful
Friendly
Den Bake Shop is the north west London cake studio where incredible flavour meets gorgeous cake design. I style for each couple from scratch, making unique luxury wedding cakes and canapés for dessert tables created to fit perfectly with your special day.
Den Bake Shop Pricing & Costs

Pricing for suppliers

Prices Start at
£200
Maximum price
£2,000
Den Bake Shop caters from intimate to lavish guestlists and everything in between, and most of my couples have chosen cakes to serve from 100 - 150 people. I always advise clients to consider serving their wedding cake for dessert during their main meal, as a wonderful way to have a more cost efficient wedding. Including cake tasting, consultation, design, creation and delivery charges, most clients spend between £850 and £1500 with Den Bake Shop. Packages are available for clients who would like a spread of assorted cake canapés alongside their cake, or individually packaged macarons as edible wedding favours.
Den Bake Shop Details

Dietary Options

Gluten-Free
Nut-Free
Vegan
Vegetarian

General Services

Tastings
Tiered Cakes
Cupcakes
Delivery
Treats and Favours
Bespoke Design
Pre-Wedding Consultation
Set-Up
Sheet Cakes
Brownies
Macarons
Den Bake Shop Full Description
When you order a Den Bake Shop bake, you're choosing something delicious and tailored to you, using top quality ingredients that are organic, unrefined and seasonal wherever possible. I'm a one woman team, making everything I can from scratch - from the nut butter in a Den pistachio macaron filling to the mixed berry compote rippling through a buttercream. I offer both unique and traditional flavours, infused with Jamaican influence and presented with panache.

Personal Message from the Manager

Name of Wedding Contact: Maxine
Congrats congrats congrats! Not only are you getting hitched, but you also have excellent taste in sweet but not too sweet things :) I can't wait to talk cake with you. Til soon! M

Experience

Year Business Was Established
2017
No. of Weddings Hosted
Between 10 and 30
Public Liability Insurance
Yes
No. of People In Team
1
Reviews
(13)
(13)
Jazz + Greg
Happy couple married in June
June 2022
Your cake was out of this world glorious!!!!!!

Maxine!!!! Your cake was out of this world glorious!!!!!! And my goodness how good did it taste, everyone absolutely loved scoffing!! Especially the lime and coconut :):):) And we didn't have much left over at all! Thank you so very much for all your design efforts and creativity. I hope you enjoyed making it as much as we enjoyed celebrating with it! You so have me as a cake client for life now btw. I'm totally going to work my way through your flavour menu!!!!

Bijal + Benjamin
Happy couple married in June
June 2022
It was absolutely stunning!

Thank you so much for our wedding cake. All of the guests commented on the taste but of course what the cake looked like. It was absolutely stunning! We couldn’t have asked for anything more. The thoughtful, added touch of a separate cake for the two of us was very kind. Thank you once again.

Shauna + Jonty
Happy couple married in March
June 2022
They couldn't stop complimenting it!

Those flavours! Ah thank you so much!! We saw some of our family today and they were having the leftover cake and couldn't stop complimenting it!! Thank you once again xxxxx

Eleonora + Alexander
Happy couple married in October
December 2021
I can't get over how tasty the cakes were

Thank you for making the cake for our wedding on Thursday. It was absolutely delicious. All the guests agreed that it was one of the yummiest cakes and they were really surprised vegan cakes could be so good. I can't get over how tasty the cakes were. Absolutely none went spare as some people had multiple slices during the evening!

Kathryn + John
Happy couple married in July
December 2021
It was amazing! So so grateful

Just wanted to thank you for our wedding cake - it was amazing! So so grateful.

Fran + Liam
Happy couple married in November
November 2019
Amazing consistency and absolutely delicious.

The cake looked and tasted fantastic, thank you. Wow - amazing consistency and absolutely delicious. Having said I don't like lemon drizzle cake.. I liked yours! Thanks again for a beautiful cake.

Yu-Ting + Marc Andre
Happy couple married in February
February 2019
It was astonishing and so delicious!

Hi Maxine Just want to say a big thank you for your beautiful cake! It was astonishing and so delicious. All of my guests enjoyed the cake! You have made our day very special ;) thank you so much!

The Lexi Cinema, Kensal Rise
Wedding: November
November 2018
We couldn't have been happier

✨🍰 The Lexi Cinema approached Den Bake Shop to be our official 10th birthday cake sponsor and we couldn’t have been happier. Communication with Maxine was fast, friendly and thorough as was her delivery of beautifully made cakes to various special events. Her cakes are made with integrity and care and she offers a range of classic and less traditional flavours, as well as providing for dietary needs. ♻️The biodegradable cellophane-wrapped cake bites were the perfect way to celebrate 10 years of Lexi volunteers. And the amazing cake supplied for our official birthday🕺Saturday Night Fever screening, was definitely the cherry on top! 🍒 Big thanks to Maxine. If she’s always found in the kitchen at parties, you’re in great hands! 😉💗

Ella + Joe
Happy couple married in September
September 2018
It was absolutely perfect!

It was absolutely perfect Max! Thank you so much for all your hard work - Joe and I were so impressed when we saw it. There was a lot of love in that cake. Might have to order another one.. 😉

Marie + Rhys
Happy couple married in August
August 2018
Everything was perfect. So thank you!

Cakes were fantastic - exactly what I had in mind in terms of style (I will send official pics when they come through) and so delicious - and we even have some more to look forward to as we have a few slices left in the freezer. Everyone loved the flavours and I don’t really have any “constructive” feedback as everything was perfect. So thank you!

Den Bake Shop Location & Contact Details

Address

London, Greater London, England, United Kingdom

Nearest Town

London

Nearest Train Station

Harlesden/Willesden Junction

Nearest Airport

Heathrow

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FAQs
Find out a bit more from our FAQs

Describe your style in 5 adjectives.

Taste-obsessed, personal, natural, informal, sustainable.

What about your business are you most proud of?

I don't mess around when it comes to high quality ingredients and I'm seriously focused on taste. I mean, cake should be gorgeous to look at, but is there even any point if doesn't taste fabulous? Den products use organic, free range and unrefined ingredients wherever possible, and I make as much as I can myself, including compotes, curds, nut pastes, fondant details and syrups. And if I wouldn't give it to my kids, it's not going in your bakes. Apart from booze. You can definitely have that, no problem.

What is your No. 1 wedding planning tip for couples?

All wedmin and no actual conversation ain't fun. Try to restrict your planning chat to agreed times - schedule it if that's your thing! - but just remember to talk about something OTHER than your wedding from time to time, as it can be all too easy to let it encroach too much on the rest of your life. And if you're getting bogged down in the minutiae, always bear in mind that a guest with a full belly and a drink in hand is the most forgiving kind...just make sure the food is in safe hands and I guarantee your wedding party will have a wonderful time celebrating with you!

What is your favourite personal touch you have seen at a wedding?

Personalised beermats for each guest, designed by a very talented friend of the bride. Such a gorgeous little keepsake and really thoughtfully done.

Describe your typical process with a couple.

When you get in touch, I'll come back to you within 48 hours with a bunch of follow up questions, based on the info you've given me. I'll give you a free quote as soon as I have enough details for a realistic number, and can work out something spectacular to suit the vast majority of budgets. It's best when couples contact me at least 6 weeks' notice before the big day - it ensures we have maximum flexibility for ideas that are personal to you. Then comes the fun bit - I ply you with cake options via a postal sample pack (there's a small consultation fee that comes off your final balance). We'll discuss design options over email or by phone, too, and I love it when couples share their Pinterest board for inspiration. I'm inspired by lots of other brilliant cake artists but I won't copy their work, so non-cake related prompts are my favourite. Once we've agreed both flavours and design, you pay your 50% deposit and we're full steam ahead. You put me in touch with your venue, and I work out all the logistics directly with your contact there - you've got other fish to fry. You'll hear from me again when it's close to time to pay your balance (up to 14 days before THE day), then I'll drop you a line to let you know when I'm making your cake (I like my cake extra fresh!) And I'll check in after your nuptials for your feedback, of course - I really value hearing how it all went.

What is your signature cake?

Don't make me pick! I'm massive fan of carrot cakes though - I make four different types - and both the Den Bake Shop classic version and Drunken Carrot (infused with Jamaican rum) are firm client favourites. Drunken Carrot was also awarded two stars in the 2023 Great Taste Awards, which I'm really gassed about.
Press & Awards
All our awards & press mentions

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