Products and Services
A Passion for Sustainable, Seasonal Wedding Flowers
At Urban Flower Farmer, we love helping couples bring their wedding floral dreams to life. Specialising in natural, garden-inspired designs, our arrangements have a charmingly wild yet elegant feel—perfect for couples who want their flowers to reflect the beauty of the seasons and their unique love story. Based in London, we create bespoke floral designs that capture the spirit of your special day.
Eco-Friendly Floristry for Your Wedding
Sustainability is at the heart of everything we do. Urban Flower Farmer is committed to eco-friendly practices, using recyclable and sustainable materials to craft stunning wedding flowers. We focus on locally grown blooms, sourced from our own urban gardens across London and Hertfordshire or from trusted British growers. This means your wedding flowers are not only beautiful but also kind to the planet. If you have a special flower request that can’t be met locally, we’re happy to source overseas blooms to make your vision come true.
A Personalised Approach to Your Wedding Flowers
Every wedding is unique, and we take the time to understand your story, style, and budget. Founded by Emma, Urban Flower Farmer brings extensive experience working with a wide range of venues and wedding styles. Whether you’re planning an intimate boho celebration or a grand, luxurious event, we design floral arrangements that will impress your guests and feel truly yours. Our goal is to make the flower planning process personal, enjoyable, and stress-free as you prepare for your big day.
Message from the team
Experience
What is your most memorable wedding?
A winter wedding that took place on one of the worst weather days I can remember, ever! A foot of snow fell in 30 minutes and continued for two days. We made it to set up at the venue but some of the guests didn't. The wedding however was fantastic and the flowers were fit for a hollywood set!
Describe your style in 5 adjectives.
Wild, Romantic, Natural, Unique & Stunning
What about your business are you most proud of?
I think the service we offer is second to none. We go the extra mile for all our clients, many of whom become friends and return customers.....if you have a problem to sort (even a non-flower related one) we do our best to help you sort it - we know lots of people in the industry!
What is your No.1 wedding planning tip for couples?
Don't leave it until the last minute....plan and take the stress away form everything and then you can enjoy your big day and the lead up to it.
What is your favourite personal touch you have seen at a wedding?
We dressed a beautiful Chuppah for one of our couples full of luck green flog. We left beautiful flower buckets filled with fresh flowers by the entrance to the ceremony room where guests took a flower each and dress the Chuppah with them...it was utterly beautiful and such a lovely way to involve your guests....
Describe your typical process with a couple.
We start with a chat usually so I can get a feel for their style and vision. I then go away and work mon a quote for them, coming up with ideas, setting up a pinterest board etc. Sometimes we meet at the venue to walk through ideas but the key thing is we are really flexible with the way we work and guide you every step of the way. Our couple feel confident that they are in god hands right from the off and we are always at the end of an email/phone for any questions they have.
What is the most interesting thing you have put in a bouquet?
I think many many years ago I was asked to include brussle sprouts (it was so long ago I cant remember the story behind it!). The bouquet was so beautiful don't think anyone actually notice there were sprouts in there but the couple knew they were there and for whatever reason they wanted them we pulled it off! I did warn them it may smell if it got too hot!
Is there a flower that has specific symbolism that you would recommend for couples?
Rosemary is something we often include in Bouquets and Buttonholes which signifies remembrance. Often a social loved one cannot be there at on their special day so we include it as a reminder of that loved one...it's also a beautiful foliage to use so a really lovely touch.
What is the most romantic flower and why?
Ooh this is a hard one but I love peonies for their ever changing qualities, and stocks for their amazing scent and garden roses for all the above....if I had to pick one I would choose romantic Garden Roses!
What should you do with the flowers after the wedding?
Lots if flowers can be taken away by the guests (so Jam Jar flowers are a great one that easy for guests to take home) but here at Urban Flower Farmer nothing goes to waste. We work with a local business who provides flowers for people who cannot afford them so any one that are god enough go to them along with foliage. Anything we can't re-use we compost and that get back onto our growing beds to nourish the next growing season. If we have foliage we cannot compost we shred it and use it on our patch in the garden....nothign goes to waste tough!