Products and Services
Multi-award-winning FairyGothMother is one of London’s most unique bridal boutiques. Visit our studio showroom to discover inspired wedding dress designs, both alternative and traditional. From retro 1950s tea-length styles and whimsical floral gowns to romantic boho dresses and dramatic alternative designs, we have something truly special for every bride.
Whether you’re dreaming of a classic ivory Audrey Hepburn-inspired satin dress, a bold red lace short wedding dress, or a romantic floral fantasy gown, our collection celebrates individuality and style. We also offer bridesmaid dresses, evening wear and prom.
We recommend starting your search 12–9 months before your wedding to ensure time for ordering, fittings and alterations. Most designers take 5–6 months to make a dress. Appointments are required and can be booked online up to six months in advance.
Please note: Reviews on Bridebook are not displayed in chronological order, which is outside of our control.
Experience
What is your most memorable wedding?
My own. That's why I fell in love with weddings!
Describe your style in 5 adjectives.
Fifties-style retro tea-length short gorgeous
What about your business are you most proud of?
Our Staff, who get great plaudits for their assistance from our Brides week in, week out.
What is your No.1 wedding planning tip for couples?
If you can, PLAN WELL AHEAD. Dresses can take 5-6 months to be made once you find the one you like, And always add at least a month to that for adjustments after the dress is made.
Don't leave choosing and ordering your dress too late. Some designers will make a dress quickly (3-4 months) for an extra charge but the norm is 5-6 months from order date to be ready. Ideally, you should allow yourself at least 7 months before the wedding to look and order your dress, and this allows for any changes once the dress is made. Leaving it late can be stressful.
Look too early, and the dress you fall in love with may no longer be available by the time you decide to order. We'd recommend yo start looking 12 to 9 months out from the wedding. This gives you time to decide on your dress, and order.
If your wedding plans are last minute, and occasionally it happens, ask if their are any sample sale dresses you can buy immediately. You won't have a full choice of dresses but you may well get a nice dress and a real bargain.
Describe your typical process with a couple.
Brides can enquire about our dresses via our website and then book an appointment themselves online. Our brides have exclusive attention from us for their appointment, together with our expert fitting and suggestions. We recommend you coming to us for this exclusive assistance, but if you cannot, then we do offer a selection of dresses that can be ordered online and sent to you.
What do you love most about your job?
Receiving the thanks of our brides together with images of their weddings. Knowing we've helped make their big day!
What is your favourite style of wedding dress?
Fifties style retro, tea length and shorter style dresses. But we do some more traditional styles as well.
What is the best way to incorporate "Something Blue" into the wedding outfit?
We can offer you more than just blue in your dress, as many of our styles come in up to fifty colours. We don't just do white and ivory!